Before we began SKY, we noticed a critical gap in the world of business.
For decades, there was no clear and consistent process for creating emotionally impactful brands—in a constantly shifting world. The world became full of overhyped products that don't keep their promises, and content that doesn't inspire. As a result, frustrated customers were left with the "noise" of pervasive yet irrelevant marketing.
My story, as shared in this presentation, is the true story of when I first saw the undeniable motivational power of a brand. Today, I believe that this power should not be taken for granted. It should be harnessed to create products and entertainment that lead our culture and our businesses forward.
At SKY, we’ve dedicated ourselves to perfecting a dynamic brand development process, and we are excited to share the transformative power of this process with you.
Together, let’s make our mark.
JOHN REID | FOUNDER + CEO
OVERVIEW
SKY is a psychological branding studio that specializes in creating powerful brand strategies and translating them into world-class brands, content, products, and technology.